The story of whind is intertwined with my own.
I am Hind. A dreamer by nature
and a maker of beauty by vocation.
Beauty is my passion, first born
in my home country of Morocco where it can be found everywhere in its landscapes, architecture, craftsmanship and rituals. And I feel lucky to have made a career of 20 years – and counting- in this industry that I love so much, leading wonderful beauty brands at the world’s biggest houses and building a deep understanding of what consumers desire.
With whind, I dreamed a brand I, and others like me, couldn’t find, one that would radiate glow, inside and out. Beauty that is Happy. Content. Grounded. Beauty that makes us LOOK good. But also FEEL good. Skin care that is both potent and evocative.
My experience in beauty taught me to seek science led formulas and the best labs for products that show visible, real results. And my Moroccan roots to infuse them with magic, through sensoriality at every touch point. For skin so healthy and happy it glows.
Welcome to the world of whind. I am so happy you are here.
A warmer vision of Beauty
Until, one day, I realised that I was missing the warmth of how Beauty used to feel. Functionality had been elevated at the expense of joy: Beauty had become cold, homogenised, soulless.
I was inspired to create a new path, one that used the power of modern science to create extremely effective formulas that were imbued with sensorial ingredients from sun-kissed climes, and left only the lightest footprint on the world.
whind embodies a new kind of Beauty.
One that is both effective and evocative. It's high performing actives have the proven ability to transform, while it's tantalising textures and evocative fragrances magically transport those who walk barefoot in the sand and dance high-heeled under the stars to lands blessed with warm golden light.