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Melting Rose Water Cream
Atlas Pure
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Our Story
whind embodies a new kind of Beauty. One that is both effective and evocative, and leaves only the lightest footprint on the world.
We use the power of modern science to create powerful formulas and infuse them with sensorial ingredients from sun-kissed climes. Our high performing actives have the proven ability to transform your skin while our tantalising textures and blissful scents magically transport those who walk barefoot in the sand and dance high-heeled under the stars, to lands blessed with warm golden light.
No passport required.
Warm Science™
We believe in making Beauty highly effective through joy.
Our products are a combination of scientifically proven formulas and sensorial ingredients from places blessed with light and warmth. A very potent form of alchemy that transforms laborious skincare regimes into rituals so enjoyable you’ll indulge in them consistently, ensuring superior results.
We call it Warm Science™: our formula for glow.
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The warm, toasted scent of Argan Oil is immediately evocative of Morocco – if you put the country in a bott...
When you discover that boho-chic fashion brand Bahaar was inspired by a walk on the beach, it all falls int...
It’s the K-beauty trend reportedly beloved of Meghan Markle and Alexandria Ocasio-Cortez, but is the “doubl...
We created whind based on the belief that true Beauty isn’t only skin deep – it’s something that comes from...
Our latest collaboration with Moroccan fashion designer Salima Chaieb weaves together our two greatest pass...
We unpack the science behind the magical nine-oil blend within Marrakech Light, our Illuminating Oil that b...
The dawn of a new year usually brings with it the scent of fresh diary pages, the setting of good intentio...
We all know that cleansers are the non-negotiable core of your Beauty routine. That’s why when it came to ...
When cold-pressed into an oil, the delicious, sticky-sweet fruit of the hallowed Desert Date shrub forms a ...
We’re fully obsessed with Dubai-based make-up artist Nina Ubhi’s glow-giving looks, as showcased in her gl...
Gift. A 4 letter magical word. Like love. Both deeply human. Both about a connection to another human.
Say maasalama to giving candles and bubble bath sets this Christmas: we’ve got a truly indulgent way to sho...
Get to know Erythrulose: your secret ingredient for a natural-looking and healthier sun tan, minus the UV d...
Cleanser is the crucial first step in any Beauty routine. We explain why when it comes to boosting your rad...
Years later, I was living in Paris in my twenties when I suddenly yearned for the familiar, centuries-old b...
Snowfall, chilly winds, a cold that sinks in your bones and just won’t leave -- winter requires some carefu...
Meet Kirsten Kjaer Weis, a Danish-born makeup artist living in New York City, and the founder of Kjaer Weis...
Meet sisters Zineb and Rim, aka Moroccan Birds: the jewelry brand that celebrates Moroccan ancestral aesthe...
Fadwa and Amal met at university, where they first encountered the traditional Moroccan art of Boucherouite...
Through her fusion of both traditional Moroccan techniques and timeless, universal symbols, designer Samia ...
Half-Dutch, half-Moroccan Yusra Idrissi took her first trip to Morocco back in 1992. After 23 years of fami...
We caught up with founder and jewelry designer Yousra Nichane to discuss making a career out of one’s passi...
Arabic for “tale,” REEWAYA is the brainchild of Sanaa Chaabi, launched in 2017. Telling the stories of wome...
Ever wondered where the name “whind” came from? Behind every name there’s a story. Hind explains why togeth...
Moroccan Mint tea, also known as Atay, is well beyond a delicious hot drink, it’s a way of life. It is abou...
When I am homesick, I often seek refuge in things that allow me to time travel back to Morocco:
There is something about Orange Blossom that has always been quite magical to me. Just a whiff of its liqui...
I am originally from Fez, but grew up in Meknes. Figuratively and literally, Fez is my father and Meknes is...
Welcome to our new inside dive into the world of whind. We sat down with Hind, the founder of whind, born a...
We caught up with global nomad, Sara, to find out what she misses most when she’s traveling. Born in Meknes...
Bustling marketplaces, soaring imperial cities, languid seaside escapes, rugged mountain ranges, silky sand...
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